Workshop 4 Managing Director Andrew Keenan, and Creative Director Charles Willi join host Dana Barrett for a discussion of Brand-to-Brand Marketing and how companies should be looking at individuals as brands, i.e. more than just demographics. They discuss the idea that companies used to see the only value proposition of their customers as their money. In other words, cash was the only thing the customer brought to the relationship. But now, they can bring so much more… evangelism, new ideas, honest feedback and more.
Of course the trio had to also spend a few minutes on the travesty that is the government shut down.
Tune in for a great episode! And for more on Brand-to-Brand Marketing, go to Workshop4.com